Adidas

Adidas x Ajax FC

context

After 22 years Ajax reached a European cup final. The hype was real.

idea

The Three Crosses of St Andreas, Symbol of the City of Amsterdam stirs pride and Unity among citizens and fans. We pushed as far as we could Ajax supporters to rally behind the team through the iconic Andreas Cross of Amsterdam. To the point we mowedit into Museumplein. The Heart of the city.

what we did

#XXX went trending in the Netherlands with retweets from VIP, famous football star Politician and of course thousands of Ajax fans. Earned media skyrocketed.

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